Eye Airports, the market leader in UK regional airport advertising, has appointed media sales expert Joanna Sier as Sales Director this month.
Joanna will be responsible for managing the Eye Airports sales team, while also helping to drive agency and direct revenues for all of the Eye Airports portfolio.
She is an accomplished media professional, whose extensive knowledge in media sales will complement the company’s expanding and experienced team.
She brings almost 30 years’ media advertising experience to the role, which includes over 20 specialising in media sales.
Joanna has gathered much of her experience through her time at The Yorkshire Post, which includes her last role as Senior Media Sales Manager where she ran the telephone sales function for the Yorkshire region.
Mike Brennan, CEO of Eye Airports, said: “We’re delighted to have Joanna join the business. As one of the hardest working and respected media professionals in the north of England, we are thrilled to get her to head up our ever-increasing team in the airports.
“Right now, as the Amber list becomes the new Green list – more flights are increasing every day as we get back to some type of normality.”
Leeds based Joanna Sier added: “Print advertising has been my life; I’ve been in print and at the Yorkshire Post for just under 30 years.
“Throughout my career, I’ve covered almost every role, from receptionist through to field sales.
“I’m truly looking forward to being part of an established market leader in airport advertising, and am excited that I have an opportunity to positively contribute to the growth of Eye Airports.”