Neuro Imaging

Our Neuro Imaging Study

If we are asked about our opinions, we can filter the results even subconsciously, to deliver what we think is wanted, not what we truly feel.

Neuro Imaging is a way to accurately measure how we think and feel. Because of this, we commissioned a Neuro Imaging study to get a more accurate picture of peoples’ reactions to advertising in airports.

In particular we measured Engagement and Emotional Intensity. Both of these contribute to long term memory encoding, which is key to purchase behaviour.