Eye Airports, the UK’s airport advertising experts, have announced major plans for their ambitious #RedefiningAirports Project, marking an unprecedented £8m investment in advertising media and technology across the Eye Airports network. This is the largest investment in advertising in UK Airports this decade and an opportunity to reach the biggest domestic Airport audience.
By Andrew Walker, CEO, Eye Airports
The USPs of advertising in Airports ? The short answer is “unique mindset, high dwell time… and premium audience”. When we use Airports the purpose and environment usually reflects a more special occasion, separate to the routine of daily life. We’re often very familiar with consuming advertising on TV, in print, online and travelling on public transport. Continue reading