The Weather Network and Eye Airports deliver real-time international weather forecasts to passengers across UK airports
UK airport advertising expert, Eye Airports, has teamed up with the UK’s local weather provider, The Weather Network to offer real-time weather information at airport locations across the UK.
Passengers flying to and from major UK destinations will be able to see up-to-the-minute local and international weather forecasts on state-of-the-art digital advertising screens around the airports.
Brand new HD digital advertising screens are the latest addition to Newcastle International Airport. Eye Airports, the UK’s leading airport advertising company, are offering the opportunity to advertise at the largest airport in the North East of England, with 4.46 million passengers travelling through the airport every year, 86% of whom are UK residents.
As temperatures across the country drop, British Gas has launched the world’s first digital out-of-home (DOOH) campaign using flight data to solely target British passengers as they touch down in Britain. The company has partnered with international out-of-home (OOH) agency PSI and digital OOH specialists Liveposter to strategically target over 5m UK residents who will return home in London Gatwick arrivals (based on Oct ’13-Feb’14 data) and London Heathrow this winter.
Eye Airports has announced a partnership with Proxama PLC, the global mobile proximity company, to deploy marketing platform TapPoint® across the Eye Airport media network. This will integrate mobile and digital OOH by connecting advertisers with potentially over 100 million airport passengers in this highly engaged retail environment.