The Weather Network and Eye Airports deliver real-time international weather forecasts to passengers across UK airports
UK airport advertising expert, Eye Airports, has teamed up with the UK’s local weather provider, The Weather Network to offer real-time weather information at airport locations across the UK.
Passengers flying to and from major UK destinations will be able to see up-to-the-minute local and international weather forecasts on state-of-the-art digital advertising screens around the airports.
Darwin Holiday and Leisure Resorts were delighted with their long term holding campaign at Bristol Airport which ran across digital formats between April-October 2014. They wanted to promote and generate interest in their range of holiday homes and showcase these to passengers. The campaign resulted in a sale with a significant return for the company, in addition to the profile-building activity the advertising generated.
Image courtesy of blackislebronze.co.uk
Black Isle Bronze, one of the UK’s leading fine art, architectural and memorial bronze foundries has chosen Inverness Airport to showcase their renowned work and sculpting services. Eye Airports is proud to welcome such a unique and well-established company to the airport environment. This will span digital formats and promote the company’s strong heritage of work to passengers throughout the airport.
Brand new HD digital advertising screens are the latest addition to Newcastle International Airport. Eye Airports, the UK’s leading airport advertising company, are offering the opportunity to advertise at the largest airport in the North East of England, with 4.46 million passengers travelling through the airport every year, 86% of whom are UK residents.
Here are some of our favourite campaigns of last month…
Lloyds Bank wanted to target small to medium enterprises with their messages of “passion”, “vision” and “ambition”. They reached business passengers through high impact sites across the huge T3 banner, business walkway and The Drum. This offered an immersive, captive environment to target business passengers within the high dwell environment and through strong, resonant creative.
As temperatures across the country drop, British Gas has launched the world’s first digital out-of-home (DOOH) campaign using flight data to solely target British passengers as they touch down in Britain. The company has partnered with international out-of-home (OOH) agency PSI and digital OOH specialists Liveposter to strategically target over 5m UK residents who will return home in London Gatwick arrivals (based on Oct ’13-Feb’14 data) and London Heathrow this winter.
By Andrew Walker, CEO, Eye Airports
The USPs of advertising in Airports ? The short answer is “unique mindset, high dwell time… and premium audience”. When we use Airports the purpose and environment usually reflects a more special occasion, separate to the routine of daily life. We’re often very familiar with consuming advertising on TV, in print, online and travelling on public transport. Continue reading