London, 18 May 2015: Proxama PLC (AIM: PROX), the international mobile commerce Company specialising in proximity marketing and provider of end-to-end payment solutions for card issuers, is pleased to announce an exclusive contract with Eye Airports, the largest owner of airport advertising space in the UK.
Black Isle Bronze, one of the UK’s leading fine art, architectural and memorial bronze foundries has chosen Inverness Airport to showcase their renowned work and sculpting services. Eye Airports is proud to welcome such a unique and well-established company to the airport environment. This will span digital formats and promote the company’s strong heritage of work to passengers throughout the airport.
Brand new HD digital advertising screens are the latest addition to Newcastle International Airport. Eye Airports, the UK’s leading airport advertising company, are offering the opportunity to advertise at the largest airport in the North East of England, with 4.46 million passengers travelling through the airport every year, 86% of whom are UK residents.
Here are some of our favourite campaigns of last month…
Lloyds Bank wanted to target small to medium enterprises with their messages of “passion”, “vision” and “ambition”. They reached business passengers through high impact sites across the huge T3 banner, business walkway and The Drum. This offered an immersive, captive environment to target business passengers within the high dwell environment and through strong, resonant creative.
As temperatures across the country drop, British Gas has launched the world’s first digital out-of-home (DOOH) campaign using flight data to solely target British passengers as they touch down in Britain. The company has partnered with international out-of-home (OOH) agency PSI and digital OOH specialists Liveposter to strategically target over 5m UK residents who will return home in London Gatwick arrivals (based on Oct ’13-Feb’14 data) and London Heathrow this winter.
Eye Airports has announced a partnership with Proxama PLC, the global mobile proximity company, to deploy marketing platform TapPoint® across the Eye Airport media network. This will integrate mobile and digital OOH by connecting advertisers with potentially over 100 million airport passengers in this highly engaged retail environment.
Eye Airports, the UK’s airport advertising experts, have announced major plans for their ambitious #RedefiningAirports Project, marking an unprecedented £8m investment in advertising media and technology across the Eye Airports network. This is the largest investment in advertising in UK Airports this decade and an opportunity to reach the biggest domestic Airport audience.
By Andrew Walker, CEO, Eye Airports
The USPs of advertising in Airports ? The short answer is “unique mindset, high dwell time… and premium audience”. When we use Airports the purpose and environment usually reflects a more special occasion, separate to the routine of daily life. We’re often very familiar with consuming advertising on TV, in print, online and travelling on public transport. Continue reading