The majority of passengers we reach are UK resident consumers and for them, arriving back in the country is an interesting mindset to be in; not yet back into their routine, their thoughts are along the lines of what is on the horizon for the coming weeks and how they can take the opportunity to make key life changes. Kuoni research found that more than half of all life-changing decisions are made whilst on holiday. That is why the opportunities we offer in the arrivals areas of our airports are so unique and have appealed to brands across the country, with some of our most innovative, creative examples to date happening during July.
Further to our article on 2nd July, AdGroup recently announced Primesight as the preferred bidder for its UK airport advertising specialist Eye Airports. Unfortunately this deal has not been realised and both parties have disengaged from the process. The business will now continue under AdGroup ownership.
AdGroup has announced Primesight as the preferred bidder for its UK airport advertising specialist Eye Airports.
Subject to successful completion, the transaction would add some of the UK’s busiest airports, including London Gatwick and Manchester, to Primesight’s portfolio of Out of Home advertising sites.
This month Eye Airports have been gearing up for the summer holidays, as we’ve welcomed Thomson and 3 Mobile back to our airports with their summer holiday messaging. Whilst at Bristol Airport, Clarks and Cardiff University have both been reaching family audiences as they return from holidays and prepare for the new school year.
London, 18 May 2015: Proxama PLC (AIM: PROX), the international mobile commerce Company specialising in proximity marketing and provider of end-to-end payment solutions for card issuers, is pleased to announce an exclusive contract with Eye Airports, the largest owner of airport advertising space in the UK.
The Weather Network and Eye Airports deliver real-time international weather forecasts to passengers across UK airports
UK airport advertising expert, Eye Airports, has teamed up with the UK’s local weather provider, The Weather Network to offer real-time weather information at airport locations across the UK.
Passengers flying to and from major UK destinations will be able to see up-to-the-minute local and international weather forecasts on state-of-the-art digital advertising screens around the airports.
Ramside Hall Hotel and Golf Club has chosen Newcastle International Airport to promote the grand opening of their new spa throughout June and July. Having launched the 12 month campaign at the beginning of March, the activity is focused around the international baggage reclaim. It includes full sponsorship of the carousel, pillars, tri-ads and belt strips, with a scale model of the golf course also featured on the carousel. In addition to these static sites, there is a digital screen which be integrated into the activity closer to the spa’s opening.
Darwin Holiday and Leisure Resorts were delighted with their long term holding campaign at Bristol Airport which ran across digital formats between April-October 2014. They wanted to promote and generate interest in their range of holiday homes and showcase these to passengers. The campaign resulted in a sale with a significant return for the company, in addition to the profile-building activity the advertising generated.
Black Isle Bronze, one of the UK’s leading fine art, architectural and memorial bronze foundries has chosen Inverness Airport to showcase their renowned work and sculpting services. Eye Airports is proud to welcome such a unique and well-established company to the airport environment. This will span digital formats and promote the company’s strong heritage of work to passengers throughout the airport.
Brand new HD digital advertising screens are the latest addition to Newcastle International Airport. Eye Airports, the UK’s leading airport advertising company, are offering the opportunity to advertise at the largest airport in the North East of England, with 4.46 million passengers travelling through the airport every year, 86% of whom are UK residents.
Here are some of our favourite campaigns of last month…
Lloyds Bank wanted to target small to medium enterprises with their messages of “passion”, “vision” and “ambition”. They reached business passengers through high impact sites across the huge T3 banner, business walkway and The Drum. This offered an immersive, captive environment to target business passengers within the high dwell environment and through strong, resonant creative.
As temperatures across the country drop, British Gas has launched the world’s first digital out-of-home (DOOH) campaign using flight data to solely target British passengers as they touch down in Britain. The company has partnered with international out-of-home (OOH) agency PSI and digital OOH specialists Liveposter to strategically target over 5m UK residents who will return home in London Gatwick arrivals (based on Oct ’13-Feb’14 data) and London Heathrow this winter.
Eye Airports has announced a partnership with Proxama PLC, the global mobile proximity company, to deploy marketing platform TapPoint® across the Eye Airport media network. This will integrate mobile and digital OOH by connecting advertisers with potentially over 100 million airport passengers in this highly engaged retail environment.
By Andrew Walker, CEO, Eye Airports
The USPs of advertising in Airports ? The short answer is “unique mindset, high dwell time… and premium audience”. When we use Airports the purpose and environment usually reflects a more special occasion, separate to the routine of daily life. We’re often very familiar with consuming advertising on TV, in print, online and travelling on public transport. Continue reading