Checking In – May 2015
This month Eye Airports have been gearing up for the summer holidays, as we’ve welcomed Thomson and 3 Mobile back to our airports with their summer holiday messaging. Whilst at Bristol Airport, Clarks and Cardiff University have both been reaching family audiences as they return from holidays and prepare for the new school year.
3 Mobile, shown, have featured as the first campaign to use our new, cutting edge Gatwick digital estate to dominate the airport’s South Terminal atrium and target highly relevant departing audiences with their mobile roaming message. The HD digital formats which appear across the North and South terminals of Gatwick airport represent the flagship components of our #RedefiningAirports investment of over £8m across our nationwide portfolio.
Along with the unmissable 3-Mobile campaign, Thomson have used our iconic Gatwick Lift Wrap to create impact and a media first. The holiday brand are offering departing passengers the chance to win a £500 holiday voucher if they tweet their first holiday smile with the Thomson mascot Miles the bear. With a floor media as a prompt and social media interaction as the result, Thomson are maximising our theory that holidays really do begin in the airport.
Clarks Village in Bristol has dominated the regional airport’s arrivals hall, with baggage carousel wraps, light boxes and backlit 6-sheet advertising promoting the multiple brand names stocked by the retail outlet to arriving passengers.
Finally, Cardiff University are targeting the same audience at Bristol Airport to promote their degree programmes ahead of enrolment season later this summer.