Checking In – Oct-Nov 2014
Here are some of our favourite campaigns of last month…
Lloyds Bank wanted to target small to medium enterprises with their messages of “passion”, “vision” and “ambition”. They reached business passengers through high impact sites across the huge T3 banner, business walkway and The Drum. This offered an immersive, captive environment to target business passengers within the high dwell environment and through strong, resonant creative.
Following their huge external advertising at Manchester, Belfast and Newcastle Airports, targeting business passengers, FedEx embarked on their next burst of activity by branding the bridge and a bespoke, beautifully wrapped clock in Manchester Airport, a media first. This style of creative really took ‘ownership’ of the airport space and has been making a very strong and positive impression.
And, of course, we are very proud of the British Gas Hive campaign which utilised flight data to solely target British passengers as they arrived home in Britain. You can read more about this in the previous news announcement here.
Stay tuned for more news next month!